But first of all, it should be written with humans in mind. 🪄 It enhances the SEO performance of your website - oh, the ever-changing algorithms of the search engines, right? Your website copy must be optimised for search engine crawlers for Google to provide searchers with relevant results. Remember, if you confuse them, you lose them! 🪄 It brings clarity and improves consistency - your website copy should be clear, concise and consistent in communicating your value proposition and brand message across the whole site. It’ll also help you stay effective in achieving your business goals. Regular audits will help your website stay relevant, engaging and up-to-date. You’ll find that as your business evolves, the copy on your website might not keep up and can even become outdated at some stage.

🪄Let The Magic Begin! So what exactly is a Website Copy Audit?įor starters, it’s NOT the same as a full-on website audit, which concentrates on all the technical aspects of the website too and the copy edit is only one of the many aspects. In this blog post, I discuss why your website needs a copy edit and how that helps to boost engagement and conversions. Or they’ll bounce right off like a ping-pong ball as soon as they’re inside! But if the copy isn't any good, no one will come in. And your Copy is the “front door” inviting your visitors inside. Your website is the online “shop front”, so to speak. It’s your primary means to communicate with your target audience and convey your brand message.

If folks aren't adult enough to acknowledge that they were sucked in by a deception – and use it as a learning experience, perhaps Twitter isn't the place for them.In today's digital world, a website is one of the most critical aspects for any business to establish an online presence. 🐊 Florida Gators news December 24, 2012įrom what I've seen a # of folks who were caught up are thankful that they were checked and issued a mea culpa. This is a guy who offered a mea culpa to Tebow two years ago. So apparently Merril Hoge, on ESPN this morning, called Tim Tebow a phony. Had voluntary measures been widespread early on, public confidence might be higher, and some of the current disruption avoided. and foresaw the whipsaw panic that those of us taking a 'wait and see' approach, discounted. But this is not necessarily the case when it’s used as a noun-it could be used for major admissions of guilt.Ĭredit where credit is due. When used as an interjection, mea culpa is usually used to apologize for minor offenses and often has a lighthearted tone. Or you could just stop eating your roommate’s food! When you eat your roommate’s leftover burrito without asking, you could say mea culpa, or you could offer a mea culpa by admitting that you did it and saying that you’re sorry. The phrase is now commonly used both ways. The noun form referring to an apology seems to be much newer, with the first records of it coming from the 1800s. The phrase was borrowed directly from this prayer and has been in use as an admission of guilt since at least the 1200s. One line of the prayer is mea culpa, mea culpa, mea maxima culpa, which is usually translated as “through my own fault, through my own fault, through my most grievous fault.” The phrase mea culpa comes from a Roman Catholic prayer for confessing sin and seeking forgiveness. Mea culpa is a direct loan of a Latin phrase meaning ‘through my (own) fault.” It’s made of the parts mea, meaning “by me” or “through me,” and culpa, meaning “fault.” Culpa is also the root of the words culpable, meaning “deserving blame,” and culprit, meaning “a person guilty of something.”

Define cuppa